Higher Ground Productions, a partnership between Netflix and former President Obama and his wife, Michelle, named its top executives on Tuesday.
The co-heads of the Hollywood production company are Priya Swaminathan, who recently oversaw film development at Annapurna Pictures, and Tonia Davis, a former Chernin Entertainment executive. Davis has led film and TV projects, including serving as executive producer on the comedy “Snatched” and the movie musical “The Greatest Showman.”
Qadriyyah “Q” Shamsid-Deen will be the company’s creative executive. She was previously a program director at Ryan Murphy Television’s Half Initiative, an effort to make Hollywood more inclusive of women and people of color in roles such as directors.
The key executives will be instrumental in leading the company’s projects, which are to include scripted, unscripted and documentary-style series and documentary films. Higher Ground announced its deal with Netflix last year.