Luxury chain Neiman Marcus and discounter Target Corp. unveiled their holiday collection crafted by posh American designers ahead of what is shaping up to be a hyper-competitive season among retailers.
The collection of 50 limited-edition gift items, priced from $7.99 to $499.99, will be available on Dec. 1 online and at Target and Neiman Marcus shops.
The collection covers clothing, luggage, sporting equipment, cookwear and even pets, with Oscar de la Renta’s $29.99 food bowl for furry friends.
Diane von Furstenberg, known for her wrap dresses in flattering prints, designed a yoga mat and jewelry box in a tree-limb print (both $49.99). Marc Jacobs designed a $69.99 pouch and also a black-and-grey gauzy scarf for the same price.
The most expensive item at $499.99 comes from Alice + Olivia, which designed a floral bike with a basket and lime green accents. The brand is also offering a suitcase patterned in black-and-white stripes and trimmed in the same lime color.
Jason Wu, a favorite of First Lady Michelle Obama and a previous collaborator of Target, has created two party dresses for little girls, one in solid red and the other in white polka dots.
Other designers include Tory Burch, Proenza Schouler, Brian Atwood and Marchesa.
The holiday collection is a way for both retailers, known for chic merchandise at opposite ends of the price spectrum, to differentiate themselves this holiday season with exclusive gifts that can be found nowhere else. The collection will also help offset the showrooming tend -- when shoppers stand in store aisles and compare prices with online competitors using smartphones
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