Did co-creator of ‘1984’ ad tease upcoming Apple Super Bowl spot?


This week marks the 30th anniversary of Apple’s classic “1984” Super Bowl ad, and a tweet sent by one of the ad’s creators seems to hint that Apple may have something planned for this year’s NFL championship game.

During Super Bowl XVIII, Apple aired “1984” to promote its new line of Mac computers, which were supposed to be the anti-IBM machine. Apple compared itself to a rebellious young woman in the ad who throws a sledgehammer at a screen showing Big Brother, who is supposed to represent IBM.

“On Jan. 24, Apple Computer will introduce Macintosh. And you’ll see why 1984 won’t be like ‘1984,’” the ad voiceover says, alluding to the George Orwell novel on which the ad is based.


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Lee Clow, one of the co-creators of the “1984” Apple ad, recently tweeted “Gonna be a good Super Bowl. Mac’s gonna be 30 :)”

The tweet is a reminder that both the ad, considered to be one of the greatest Super Bowl spots of all time, and Apple’s line of Mac computers both turn 30 this week.

But why does Clow say it’s going to be a good Super Bowl? Clow’s tweet seems to indicate he knows something others don’t.

At this point, it’s nothing more than speculation, but seeing Apple commemorate the ad some how would not be too surprising for two reasons.

For starters, Apple has done this before. For the 20th anniversary of the ad, Apple re-released it. In it, the female protagonist was wearing an iPod. So Apple isn’t above commemorating or repurposing its classic advertisement.

Additionally, Apple recently released a new Mac Pro. The machine went on sale in December, so giving it a marketing boost would be normal, whether or not it was the 30th anniversary of the “1984” ad.

The new Mac Pro is also a special machine for Apple since the company is actually assembling it in the U.S. This new model is also the first major revamp for the Mac Pro line in a few years, and it features an ultra-sleek design.

Apple declined to comment, so if the company does decide to commemorate “1984” we may not find out until Feb. 2, when the Seahawks and Broncos face off in Super Bowl XLVIII.


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