Apple streaming the Beatles’ historic ‘Ed Sullivan’ performance

The Beatles
The Beatles, from left, Paul McCartney, Ringo Starr on drums, George Harrison and John Lennon, perform for CBS’ “The Ed Sullivan Show” in New York on Feb. 9, 1964.
(Dan Grossi / Associated Press)

Apple is celebrating the 50th anniversary of the Beatles’ U.S. debut by streaming the band’s historic performance on “The Ed Sullivan Show.”

The Cupertino, Calif., tech company launched a channel for Apple TV called “The Beatles” where users can go to see the 14-minute-long performance. Users can also head to the iTunes store on their computers or mobile devices to watch the Beatles play on the show.

The dedicated Apple TV channel and iTunes page were rolled out Monday. The channel and page also direct users to songs and albums by the band that they can purchase.

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The Beatles came together in 1960, but it wasn’t until they were seen by millions of viewers on “The Ed Sullivan Show” on Feb. 9, 1964, that they kicked off “Beatlemania” in the U.S.

Late Apple co-founder Steve Jobs was known for being a huge fan of the British band. According to 9to5Mac, he once said that the Beatles were a model for his company’s business.

“They were four guys that kept each other’s negative tendencies in check; they balanced each other,” Jobs said according to 9to5Mac. “And the total was greater than the sum of the parts. Great things in business are never done by one person, they are done by a team of people.”

The performance will be viewable on iTunes and Apple TV for a limited time.



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