Apple event updates: Watch costs $349 to $17,000; gold MacBook unveiled


You can buy one version of the Apple Watch for $17,000, for which pre-sales start April 10. Plus, HBO Now is already exclusively committed to Apple TV and there's going to be a gold MacBook. Updates:

Everything you need to know about the Apple Watch

Apple CEO Tim Cook talks about the Apple Watch during a March 9 event in San Francisco.
Apple CEO Tim Cook talks about the Apple Watch during a March 9 event in San Francisco.
(Eric Risberg / Associated Press)

Eric Risberg / Associated Press

Apple delivered few surprises today about its much-anticipated watch. It goes on sale April 24, has an 18-hour battery life and base prices for the three models start at $349, $549 and $10,000. We have complete details about what we know about the watch.

-- Paresh Dave

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Kyle Kim

Priya Krishnakumar

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Expressing yourself with the watch

Do you scoff at a $10,000 Apple Watch? How about this $17,000 version?

The top-of-the-line Apple Watch is actually $17,000. According to the Apple store , the 38-mm watch has an 18-karat rose gold case and rose gray modern buckle. Now that is fancy.


Not impressed? Alternatives to what you just saw

Do you still need an Apple Watch? Here are some other options.

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MacBook, up close

Apple Watch has 18-hour battery life

Shazam! Another reason not to take out your phone

And that $10,000 Apple Watch...

Apple Watch pricing

Apple Watch Sport

$349 for the 38mm Sport, $399 for the 42mm

Apple Watch Stainless Steel

$599-$1,099 for the 42mm,

$549-$1,049 for the 38mm

Apple Watch Edition

Starts from $10,000

Available in the U.S. April 24

What's the value of the Apple Watch?

Many of the Apple Watch's features revealed today -- health tracking, weather checking, social media, reminders and notifications -- are things that can already be done on the iPhone (and are, arguably, done better). So what's the value proposition of the Apple Watch?

This brings us back to analyst skepticism for the watch.

Speaking of the success of products like the iPod and iPhone, "those things were the best things that were ever invented for at least one task," said Andy Hargreaves, senior research analyst at Pacific Crest. "For broad consumer adoption, you're going to have to have something the watch does that is better than anything we've ever seen, and I don't know what that is yet."

--Tracey Lien

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And now for the Apple Watch price

Use your Apple Watch to call Uber, check scores

Among the Apple Watch features so far, you can check sports scores, flight information, use Siri, check weather (it's 54 degrees in New York?).

-- Andrea Chang

You can heart someone with the Apple Watch

Apple Watch lets you customize the watch face design

Flavor Flav was ahead of the curve.

And now the Apple Watch. You have heard of it, right?

Christy Turlington Burns on stage

Christy Turlington Burns ran a half marathon with the watch

'The day is finally here'

Apple's new MacBook has 'all-day' battery life

With nine hours of Web browsing and 10 hours of video playback, the new MacBook's battery life is a victory over all the cafe owners who removed power outlets from communal areas with the hope of stopping people from spending all day working from their cafe while buying only one coffee.

--Tracey Lien

A new connector cord

At $14.99 a month, HBO Now is pricier than Netflix and Hulu Plus. Here's why.

HBO is pricing the service at $14.99 a month -- considerably higher than the fees charged by competing streaming services such as Netflix and Hulu Plus.

There are two reasons for HBO's pricing strategy: The network wants to maintain its status of being the gold standard for television, and it also wants to keep intact its longstanding relationships with pay-TV operators. HBO already costs pay-TV customers about $15 a month in addition to their basic plans. About 33 million subscribers in the U.S. currently receive the service through their cable or satellite TV company.

By offering its new HBO Now stand-alone service at roughly the same cost, people who already subscribe to pay-TV and HBO won't have a financial incentive to suddenly cancel their subscriptions.

-- Meg James

We bet you have a gold MacBook joke, too

Apple's new MacBook can probably be used as butter knife

Weighing just two pounds and 24% thinner than the 11-inch MacBook Air, the new Macbook is the thinnest MacBook yet. Tune in later for fruit-slicing demo.

--Tracey Lien