The deal announced Wednesday provides Samsung with technology to compete against Google Inc., Amazon.com Inc.,
The specialty, also known as artificial intelligence, has hatched a flock of voice-activated digital concierges — such as Siri, Amazon's Alexa, Microsoft's Cortana and Google's Assistant — that work in personal computers, smartphones and Internet-connected speakers.
Samsung plans to implant Viv into phones, televisions and a wide range of other devices. The South Korean company did not disclose how much it paid for Viv, which is Latin for "life."
The name is meant to underscore Viv's mission to "breathe life into inanimate objects," according to Dag Kittlaus, the chief executive and co-founder of the San Jose start-up.
Kittlaus started Viv in 2012, shortly after leaving his job as director of
"We see a future that is decidedly beyond apps, where you can get what you need quickly and easily no matter where you are, or what device you are near," Kittlaus said.
Besides Kittlaus, fellow Viv co-founder Chris Brigham also formerly worked on Siri.
5:40 p.m.: This article was updated with additional details about a Viv co-founder.