In a deal with Uber announced Monday, the music-streaming service Spotify will let paid subscribers queue up a personal playlist on their smartphone and expect their tracks to be playing when they climb into the car.
The music streaming feature will work only if the Uber driver has a work phone plugged into the car's speakers, which means it may not be available in older vehicles that lack an auxiliary port.
Spotify has spent the last year ramping up its partnership efforts to be the music streaming service of choice for companies like Sprint, Adidas, MTV and music festivals like Bonnaroo and DJ-ing apps like Djay. In May this year, it partnered with Sprint to offer Sprint users discounts on Spotify's premium service. In the same month, it partnered with Adidas for Boost Your Run, a service that lets users enter their location, distance, musical interest and workout intensity, and Spotify will generate a selection of playlists to match their preferences.
The company's Uber partnership will launch Friday in Los Angeles, San Francisco, Mexico City, New York, Nashville, London, Singapore, Stockholm, Toronto and Sydney, with widespread rollouts in the weeks to follow.