Tim Cook calls critical new Apple book ‘nonsense’

A new book released this week about Apple has struck a nerve with company CEO Tim Cook.
A new book released this week about Apple has struck a nerve with company CEO Tim Cook.

Apple CEO Tim Cook has gone out of his way to call a new book, which is focused on the state of his company since the death of Steve Jobs, “nonsense.”

Wall Street Journal technology reporter Yukari Iwatani Kane released the book this week. It is called “Haunted Empire: Apple After Steve Jobs.”

“Steve Jobs’s death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader?” the book’s description reads.

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Needless to say, Cook is not a fan of Kane’s work, and he voiced his displeasure in a statement sent to CNBC.

“This nonsense belongs with some of the other books I’ve read about Apple,” Cook said. “It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We’ve always had many doubters in our history. They only make us stronger.”

But Kane has also responded to Cook’s criticism of her work.

“For Tim Cook to have such strong feelings about the book, it must have touched a nerve,” Kane told Re/code. “Even I was surprised by my conclusions, so I understand the sentiment. I’m happy to speak with him or anyone at Apple in public or private. My hope in writing this book was to be thought-provoking and to start a conversation which I’m glad it has.”

The book is available for purchase now. And for those wondering, it is available as an e-book from Apple.


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