Love it or hate it, the Weeknd’s Super Bowl performance gave us some good memes

The Weeknd is surrounded by masked performers during the Super Bowl LV halftime show Sunday
The Weeknd performs during the Super Bowl LV halftime show Sunday.
(Kevin C. Cox / Getty Images)

The bulk of the Weeknd’s halftime performance at Super Bowl LV took place beneath a giant screen at the Raymond James Stadium in Tampa, Fla., complete with strobe lights, fog machines, fireworks and rows and rows of backup dancers clad in sparkly red suit jackets.

But about four minutes into the show, the stage split in two, beckoning the Canadian artist into a light-filled labyrinth beneath the stadium’s bleachers. Looking lost, the Weeknd made his way through, singing “Can’t Feel My Face” as men with bandaged heads stumbled over one another, blocking his way.

Amid the delirium, the camera zoomed toward and away from the Weeknd. Ultimately, he made it out in just over a minute. But, by then, the world was already full of memes using the set he reportedly spent $7 million of his own money on.

The Weeknd’s Super Bowl set was a fast-moving medley of some of the irresistible, crushingly pessimistic hits that have made him one of pop’s biggest stars.


Like the Rorschach test, the Weeknd’s performance sparked a wide array of memories. Some social media users recalled fumbling with technology or very particular moments from their youth. Others thought about office politics in academia or reminisced on their pre-pandemic lives. And some just felt that the Weeknd paid homage to the wonderful minutiae of everyday life, without which we won’t survive the ongoing quarantine.

Here are the best tweets reacting to his performance:

Tom Brady and the Tampa Bay Buccaneers dominated Patrick Mahomes and the Kansas City Chiefs to win the 2021 Super Bowl in dominating fashion, 31-9.