HBO and Discovery Communications are getting a virtual reality check.
The TV companies have taken equity stakes in the 3D graphics company Otoy. As part of the investment announced Tuesday, the TV companies will develop and distribute original holographic content across television, mobile, web, social and virtual reality and augmented wearable devices.
Financial terms of HBO and Discovery’s investments in Otoy were not disclosed.
“Otoy has a roadmap for the future of entertainment and technology. Their creativity and drive perfectly aligns with HBO’s” said Michael Lombardo, president of HBO Programming.
Otoy’s technology has been featured in such films as “Spider-Man 3,” “Fantastic Four” and “The Curious Case of Benjamin Button.”
Other major investors include Autodesk and Digital Sky Technologies. The company’s advisory board includes Ari Emanuel, co-CEO of WME/IMG; Eric Schmidt, executive chairman of Google’s parent company, Alphabet; Sam Palmisano, former chairman, CEO and president of IBM; and economist George Gilder.
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