Switzerland-based marketing firm Infront Sports & Media has acquired a majority stake in Omnigon, which specializes in developing digital content distribution platforms for teams, leagues and entertainment companies.
The move announced Tuesday by the two companies builds on a strategic partnership formed in October and collaborated on digitial projects for the Serie A Italian football league and German Football Associations’s DFB Cup. Infront will now have 51% ownership in Omnigon, which has a client list that includes the PGA Tour, NASCAR and the NBA’s Miami Heat.
Omnigon also developed the app for the 2015 Rugby World Cup, which was downloaded more than 3 million times across 204 countries, according to the company.
Infront Sports & Media, based in Zug, Switzerland and led by President and CEO Philippe Blatter, manages distribution of media rights, sponsorship, media production and event operations for various leagues around the world.