Time Warner Cable says it is dropping the price of the Los Angeles Dodgers' sports channel, in the hopes that other distributors will sign on after a long and contentious dispute.
But so far there's no telling whether the newly floated price will satisfy holdouts like satellite provider DirecTV.
Here are the numbers behind the dispute:
Time Warner Cable had originally offered the channel at a rate of $4.90 a month per subscriber home, according to research firm SNL Kagan. DirecTV and others balked at the price, however, saying it was too steep.
As an olive branch, Time Warner said this week it would reduce its carriage fee. It is now asking for a rate of $3.50, a discount of 30%.
Not wanting to tip its hand, DirecTV has not publicly said how much it would be willing to pay for the network, dubbed SportsNet LA. The company has also yet to comment on Time Warner's most recent offer.
Meanwhile, Time Warner has already said it doesn't expect any new deals before the start of the season, beginning April 4.
The $3.50 rate may still prove too high, especially considering the offer's big catch: It only lasts one year, covering the upcoming Major League Baseball season.
Still, it would not be the most expensive regional sports network in the country by a long shot.
That honor goes to the YES Network in New York, which carries the Yankees games. That channel costs more than $5 a month per subscriber, according to SNL Kagan.
Meanwhile, Fox Sports Detroit gets $4.25, while New England Sports Network and Comcast SportsNet Philadelphia fetch $4.12.
There are several regional sports networks around the country that have affiliate fees similar to what Time Warner now says it will offer for SportsNet LA.
Madison Square Garden Network in New York takes in $3.76 per subscriber each month, according to SNL Kagan. Fox Sports Arizona, Root Sports Pittsburgh and Fox Sports Ohio also have rates in the same ballpark.
That makes the offer much less attractive because the parties would have to return to the negotiating table in a matter of months.
Follow Ryan Faughnder on Twitter for more entertainment business coverage: @rfaughnder