Michael J. Fox to NBC. DreamWorks Animation to Fox.
After the coffee. Before finding out why I haven’t been asked to join Augusta yet.
The Skinny: My cats want to become outdoor cats. I made the mistake of letting them wander around while I get my newspaper and now they are convinced there is a whole other world to explore. Don’t they know that’s the bad world? Tuesday’s headlines include a new deal for DreamWorks Animation, NBC lands Michael J. Fox and appreciations of Tony Scott and Phyllis Diller.
Daily Dose: There is a lot movement on the public relations front. Warner Bros. is hiring News Corp. PR exec Jack Horner to handle media for its movie studio. News Corp. just hired Nathanial Brown from MTV to fill Horner’s shoes. MTV has to fill not only Brown’s job but also its top West Coast PR job as Alison Rou is leaving to go back to ABC. Sony is still looking to replace Karen Barragan who went to Netflix. Lifetime also needs a new head of PR to fill the void left by Michele Moore, who exited after just a few months on the job.
Dream home. DreamWorks Animation, the Jeffrey Katzenberg-led studio whose credits include “Shrek,” “Kung Fu Panda” and “Madagascar,” has signed a five-year deal with News Corp.'s 20th Century Fox, which will start distributing its movies next year. DreamWorks had been aligned with Viacom’s Paramount Pictures since 2006. Fox beat out Sony, and DreamWorks will pay 8% of box-office and DVD sales, which is what Paramount had been getting. Coverage from the Los Angeles Times and Wall Street Journal.
Welcome back. NBC beat out CBS, ABC and Fox for the rights to a new sitcom starring Michael J. Fox, which will premiere in the fall of 2013. NBC wanted to be in business with Fox so bad that it gave the new comedy a full season order before a pilot was even shot. Of course, such agreements always have exits in them should things go south. Still, it wasn’t a cheap deal for NBC, which desperately needs a broad-based comedy if it hopes to get competitive again. Details from Vulture.
It was fun while it lasted. During the Olympics, NBC’s morning show “Today” dominated in the ratings. The network hoped that when the Games ended, the momentum “Today” was building would continue and chief rival “Good Morning America” would become a blip in the rear view mirror. Instead, ABC’s “Good Morning America” won the first post-Olympics week. More on the morning show race from the Associated Press.
Life of Reilly. Fox Broadcasting has promoted Kevin Reilly from president to chairman of entertainment. With a new title comes new responsibilities. Reilly will now have oversight of scheduling and marketing. Also, Fox’s colorful reality chief Mike Darnell will now report to Reilly. The promotion comes in the wake of Reilly’s boss Peter Rice being given broader responsibilities at the News Corp.-owned unit. More from Variety.
This could be genius. Women’s shoe manufacturer Nine West is launching its own online channel to promote its products. According to the New York Times, the channel will have programs about “walking in stilettos, shoe repair tips and overflowing shoe closets.” Called Channel 9, it will have at least 10 hours of original programming premiering in the months ahead.
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