Justin Bieber
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Justin Bieber “Someday” Perfume Launch

Justin Bieber‘s new perfume, Someday, was designed at Firmenich lab in New York, where chemists and perfumers work to design blends. Many other famous perfumes were created at Firmenich.  (Carolyn Cole)
A Firmenich staffer at work. (Carolyn Cole)
Fans gather at Macy’s to see Bieber and the launch of his perfume in Manhattan, NY, on June 23.  (Jennifer S. Altman/For The Times)
More fans at Macy’s.  (Jennifer S. Altman/For The Times)
Fans at Macy’s await Bieber.  (Jennifer S. Altman/For The Times)
Fans have their photo taken. (Jennifer S. Altman/For The Times)
A woman and her daughter try perfume. (Jennifer S. Altman/For The Times)
Fans such as Celina Pavia, 15, from Queens, seen with a poster board, gather at Macy’s.  ()
Fans gather at Macy’s.  (Jennifer S. Altman/For The Times)
Fans gather outside Macy’s.  (Jennifer S. Altman/For The Times)
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