Super Bowl ads: Watch 'Noah' get flooded, 'Draft Day' wheel and deal

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For people who aren’t football fans but who watch the game anyway, the halftime spectacle is more than half the fun. The 2016 performance featured Coldplay, Bruno Mars and Beyonce. Here’s a look at how some previous Super Bowl performances came off.

(Clockwise from top left: Julio Cortez / Associated Press, Chris O’Meara / Associated Press; Mike Powell / Allsport; Christopher Polk / Getty Images; Mark J. Terrill / Associated Press)

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Beyonce, Coldplay singer Chris Martin, center, and Bruno Mars perform during halftime of Super Bowl 50.

(Julio Cortez / Associated Press)

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Katy Perry rode in on a golden tiger and performed fiercely throughout her Super Bowl turn with hits like “Roar,” “Teenage Dream” and “Firework.” Missy Elliott and Lenny Kravitz added even more star power. (Jamie Squire / Getty Images)

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Mars began by hammering away solo behind a drum kit, as if to tell viewers that they were in the hands of a real musician. And so they were. Before long, Mars’ touring band, a great funk-soul combo, had joined him. The Chili Peppers didn’t add much to the proceedings, but they didn’t need to. (Paul Buck / EPA)

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All eyes were on Beyonce as she powered through hits, using enormous video screens and fiery stage presence to take up the stage solo. Later, Kelly Rowland and Michelle Williams rose up from under the stage to join Queen B in a highly anticipated Destiny’s Child reunion watched by 108 million. (Ezra Shaw / Getty Images)

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In less than 10 minutes, America watched marching warriors pulling a massive chariot; faux trumpeters announcing the arrival of Madonna; LMFAO, Nicki Minaj, M.I.A. and Cee Lo Green make cameos; several drum lines. Touchdown! Madonna kept 114 million viewers glued to their seats. (Mark Humphrey / Associated Press)

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The Black Eyed Peas largely stayed still during the performance, letting the backup dancers in “Tron”-like get-ups provide the eye candy, yet they still infused their hits with energy. The result was a success -- their tuneful chants seemed built for the stadium. (Christopher Polk / Getty Images)

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“Step back from the guacamole dip,” Bruce Springsteen yelled through gritted teeth. “Put! The! Chicken! Fingers! Doooowwwwwwwn!” His show got the crowd riled up, but didn’t quite score, as Springsteen hammed it up a bit too much for Super Bowl cameras. (Mark J. Terrill / Associated Press)

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Nearly 100 million witnessed a slick 12-minute halftime performance by one of America’s most unheralded superstars. Tom Petty & the Heartbreakers showed up in suits, and powered through easy stadium singalongs that got the job done, even if it wasn’t first on the highlight reels. (Streeter Lecka / Getty Images)

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The Stones delivered a rousing rendition of three classics “Start Me Up,” “Rough Justice,” and “(I Can’t Get No) Satisfaction.” Yet, no matter how hard Mick Jagger twisted his hips to rally the crowd, the most inspired aspect of the show was the Stones’ iconic “tongue and lip” stage design. (Rob Tringali / Getty Images)

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Two of the world’s biggest pop stars brought some edge to the football party. But does anyone remember much else other than Timberlake ripping off part of Jackson’s clothing? The phrases “wardrobe malfunction” and “nipplegate” were born, accompanied by a major FCC campaign and large fines. (Andy Lyons / Getty Images)

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Twain’s performance proved hollow when she unconvincingly lip-synched her way through “Man! I Feel Like a Woman!” Gwen Stefani saved the show by doing what she does best, super-charging a SoCal crowd in a stadium setting through sheer force of ska-sonality, finishing with a duet with Sting. (Doug Pensinger / Getty Images)

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The show started with Christina Aguilera dueting with Enrique Iglesias. Edward James Olmos provided the narration between internationally flavored sets. Phil Collins and Gloria Estefan also took the stage. Though Aguilera did well, the show inspired more of a “what” than a “wow.” (AFP/Getty Images)

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Michael Jackson redefined the halftime show, being the first big star to perform (previous artists included Up With People and Disney characters). The NFL took note after Jackson’s ratings surged higher than the football action before it, lining their roster with other A-listers. (Rusty Kennedy / Associated Press)

By Oliver Gettell

Jan. 30, 2014 1:31 PM PT

Viewers tune into the Super Bowl for two things: spectacle and football. Two new TV spots to air during the big game will check those boxes while teasing upcoming movies: Darren Aronofsky’s biblical epic “Noah” and Ivan Reitman’s inside-the-NFL drama “Draft Day.”

Paramount’s 30-second “Noah” spot, which will air before kickoff, doesn’t show much new footage since the first trailer was released in November, but it does offer a glimpse of some big set pieces and introduce the major players.

There’s Russell Crowe’s Noah, who warns that “a great flood is coming” while the camera swoops down on him and his family, including Jennifer Connelly as his wife and Emma Watson as their adopted daughter. Ray Winstone, playing the villain Tubal-cain, raises an army and incites his men to attack Noah’s ark, shouting, “Do you want to live?!” And, of course, there are the scores of animals that take refuge aboard the ark, plus plenty of torrential rains and flooding.

GRAPHIC: Best Super Bowl ads

It remains to be seen whether the film, which opens March 28, can appeal to both devout audiences, who might well be wary of a biblical tale getting the blockbuster treatment, and to secular audiences, who could be turned off by the prospect of an overtly religious film.

Lionsgate, meanwhile, has its own 30-second ad lined up for the Super Bowl, and the game should provide a receptive audience for the football flick “Draft Day,” which stars Kevin Costner as a Cleveland Browns general manager blessed and burdened by a No. 1 draft pick.

“Draft Day” was made with the participation of the NFL, and the TV spot duly hypes the football angle, with cheering fans, game footage and scenes filmed at last year’s draft. “Can we talk football?” Costner asks in another moment. “We can always talk football,” Jennifer Garner replies.

One thing differentiating “Draft Day” from many football films is its focus on the front office rather than the playing field. That could turn off moviegoers expecting bone-crunching action, but if Reitman and Costner can pull off the wheeling-and-dealing angle a la “Moneyball,” they could have a promising prospect on their hands.

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