We now have that answer — but it may not be one that pleases the actor's devotees.
Dan Fellman, the studio's president of domestic distribution, acknowledged Tuesday that the release pattern was unusual for Warner Bros., which rarely puts its movies on-demand and in theaters on the same day. But Gosling was apparently on board with the plan.
"I think it's a specialized film. It's really something that needed special handling — which the filmmakers were well aware of," Fellman said in an interview with The Times. "It was their decision, really, on how to proceed with the release of the movie. It was not a surprise to anybody."
Gosling's representatives did not immediately respond to a request for comment.
Though "Lost River" was a part of Cannes' prestigious Un Certain Regard section in May, critics did not take kindly to it. Written by Gosling and starring
Fellman denied that the movie was ever slated to play nationwide and said the picture's release plan was not indicative of poor quality.
"I think Ryan did a really good job with the film," Fellman said, before going on to clarify that the studio did not produce the movie or put much money into it.
It makes sense, of course, that Warner Bros. would want to stay in Gosling's good graces. As an actor, he's done good business for the studio — mostly in "Crazy, Stupid, Love," less so in