Taylor Swift’s new video for her first No. 1 single on the Billboard Hot 100, “We Are Never Ever Getting Back Together,” premiered Thursday night on MTV and is now up on the music channel’s website, along with her follow-up interview discussing it.
An innovative clip that was shot in a single take with no edits, the video was directed by Declan Whitebloom, who also directed Swift's videos for "Mean" and "Ours."
The video takes us through a single day beginning with Swift, in colorful pajamas, in her bedroom recounting the headaches of an on-again, off-again relationship. She proceeds through different rooms in her house, including a scene with a band dressed in animal costumes performing in her living room, then moving to a nightclub and then a stroll in the park with the object of her mixed emotions repeatedly returning to woo her back.
In the course of the just-over three-minute video, she manages to showcase five different outfits in what’s being touted as “the first-ever true 4G music video.”
The video can be seen here:
The previous, non-live-action video for the song, in which the lyrics were energetically animated, has logged more than 10 million views on YouTube.
“We Are Never Ever Getting Back Together” is the first single from her fourth album, “Red,” due Oct. 22. In its first two weeks of release the song has sold more than 900,000 digital downloads.