This post has been updated. Please see note at the bottom for details.
Even if the Museum of Contemporary Art has been under fire for tilting exhibitions toward celebrity and pop, at least it has good taste in nightlife. The museum and the local label IAMSOUND have collaborated on a trio of intriguing events at the Geffen Contemporary gallery with national and local experimental musicians -- and a strong shot of art-world celebrity as well.
PLAY MOCA, a series helmed by IAMSOUND's new signees IO Echo, will match acts like the doom-stricken synth trio Salem, the ambitious avant-garde crooner Zola Jesus and the uncannily creepy doo-wop group Cults with a rotation of dance troupes and visual artists. Drew Barrymore, "Black Swan's" Benjamin Millepied, the high-fashion line Rodarte and video director Emmett Malloy will present work alongside them, pairing disciplines to make for some singularly spooky nights out.
The shows come on the heels of several other novel and music-informed MOCA exhibits, including Beastie Boy Mike D's "Transmission LA: AV Club" and MOCA TV, a new contemporary-art themed channel on YouTube.
The full schedule of the free and all ages events (non-MOCA members can reserve tickets for the July 27th show at brownpapertickets.com starting July 20) is below, and if IO Echo's languid video for "When the Lilies Die" is any indication of the aesthetic, it's going to be surreal.
Performances by Salem and IO ECHO
Artist: Drew Barrymore
Performances by Zola Jesus and Active Child
Artist: L.A. Dance Project / Benjamin Millepied and Rodarte
DJ: Victoria Bergsman (Taken By Trees)
Performances by Cults and Lord Huron
Artist: Emmett Malloy
DJ: Special guest
[Update: 10:33 a.m. Friday, July 13: Additional ticketing information was added to the post.]