Pitbull, J. Balvin and Becky G have been added to the lineup of the inaugural iHeartRadio Fiesta Latina.
Radio conglomerate iHeartMedia – it was formerly known as Clear Channel – recently unveiled it was tapping into the Latin music market for its next tentpole event.
The show, set for Nov. 22 at the Forum, will feature performances from Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with Voz A Voz, Daddy Yankee and Jesse & Joy.
Live Nation will co-produce the event and Sprint will serve as its presenting sponsor.
The iHeartRadio Fiesta Latina is the latest addition to iHeartMedia's growing line of live events that includes the iHeartRadio Ultimate Pool Party, the iHeartRadio Jingle Ball Concert Tour, the iHeartRadio Country Festival and the iHeartRadio Music Festival, which doles out a who's-who of pop radio over two nights in Vegas.