Adam Levine’s menswear line set for Sept. 15 launch [updated]
The inaugural menswear collection from Maroon Five frontman and “The Voice” judge Adam Levine is scheduled to hit retail next month.
The exclusive-to-Kmart Adam Levine* collection, which includes denim, outerwear, wovens and knits ($14.99 to $69.99) as well as a range of accessories ($9.99 to $16.99) is set to launch online on Sept. 15 (at shopyourway.com), followed by a rollout to bricks-and-mortar Kmart stores on Oct. 1.
We haven’t had a chance to see any more of the collection than what’s visible in a short “behind-the-scenes” video posted to YouTube (Warning: Even though it’s only 34 seconds long, Levine manages to drop an enthusiastic F-bomb - so click accordingly) but we’ll pass along additional details as soon they become available.
It’ll be interesting to see how the musician translates to menswear, though it’s definitely in his genes -- his father is Fred Levine of Studio City’s M. Fredric boutique.
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[*Updated 8/12/13, 9:05 a.m.: An earlier version of this post referred to the upcoming apparel collection by the name “222 by Adam Levine.” We since been told the apparel collection will just go by the name “Adam Levine.”]
