Etro opens boutique on Rodeo Drive

Italian luxury label Etro has opened a new 4,500-square-foot boutique in Beverly Hills, several blocks away from its former store.

The shop offers women’s wear, menswear, accessories and fragrance.

It’s at 2 Rodeo Drive, and is open from 10 a.m. to 7 p.m. Monday through Friday and noon to 5 p.m. Saturday.


Sample sales and events

Eyewear purveyor Morgenthal Frederics is hosting a holiday trunk show and wine tasting at its new Beverly Hills boutique on Thursday, with 10% of proceeds pledged to go to the Red Cross to help victims of Typhoon Haiyan in the Philippines. From 1 to 6 p.m., customers can try custom eyewear from designer Jeff Press. Wine and chocolates will be served from 4 to 8 p.m. The boutique is at 309 N. Beverly Drive.

Rich & Skinny Jeans plans a sample sale from 10 a.m. to 5 p.m. Friday and 9 a.m. to 3 p.m. Saturday at Rich & Skinny HQ, 2021 E. 49th St., Vernon. Cash and credit cards only.

You can shop Cult Gaia’s holiday collection during a three-day pop-up shop from 11 a.m. to 7 p.m. Friday, Saturday and Sunday at 8428 Melrose Place, Unit E, Los Angeles.

Field Scout plans its second annual Black Christmas event from noon to 9 p.m, Friday at the Korff Kounsil Studios, 342 Sunset Ave., No. 3, Venice. Merchandise will be priced 50% to 80% off.

Paige Denim has scheduled its first sample sale in more than four years from 10 a.m. to 5 p.m. Saturday and 9 a.m. to 5 p.m. Sunday. Customers who retweet or regram the official @PaigeDenim announcement of the sale will earn early admission at 9 a.m. Saturday by showing a copy of your message at the door. The sale is taking place at Siren Studios, 1050 N. Orange Drive, Los Angeles. Both men’s and women’s clothing will be available. Cash or credit cards only.


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