First look: Miley Cyrus in Marc Jacobs’ spring-summer ’14 ad campaign

Miley Cyrus in Marc Jacobs ad campaign
Miley Cyrus sits in a moody beach scene in an image from the Marc Jacobs spring-summer 2014 advertising campaign.
(David Sims / Marc Jacobs)

Although the Internet’s been burning up since Wednesday afternoon about Miley Cyrus as the face of the spring-summer 2014 Marc Jacobs advertising campaign (which we noted in Thursday morning’s fashion news roundup), our efforts to get an image from the campaign were thwarted. (At least one we had permission to republish.)

Until Thursday morning, that is, when Marc Jacobs sent along the above photo, shot by David Sims, which depicts a pouty Cyrus gazing (glowering?) into the camera as she sits on a cloudy beach wearing a pair of what appear to be burgundy shorts with a black floral embroidery design and a blue officer’s jacket with black beaded details. A female model lies next to her on the sand, another lurks in the background. 

It’s the same photo that’s been making the rounds online, though we expect once the spring-summer campaign is in full swing, there will be a variety of images.

(The campaign is expected to break in the February print editions of various magazines -- including Nylon, which is apparently where a sharp-eyed follower of fashion saw it Wednesday and launched it into cyberspace.)


When we took a look back at Los Angeles Times fashion critic Booth Moore’s review of Jacobs’ spring-summer 2014 runway show (see link below), we couldn’t believe how perfectly the tenor of the show matches the public perception of Ms. Wrecking Ball. 

Moore’s capsule review starts: “Junkyard pirates? Shipwrecked chic? Paradise lost? Who knows exactly what Marc Jacobs was trying to say with his spring 2014 collection, which closed out New York Fashion Week on Thursday night. But it was cool as hell.”

After describing the collection, she closes with this:

“The verdict: Jacobs has no match when it comes to creating a sense of theater and place in fashion. The runway conjured a shipwrecked brothel-on-the-beach with black sand, empty liquor bottles and cigarette butts, beach chairs and even the moored mast of a ship. But this season, the sum of the whole did not overshadow the parts. There were a lot of pieces with street swagger to pull out and wear.”


Will the sum of Cyrus’ over-the-top pop-culture presence in the campaign overshadow the parts (i.e. the clothes in the collection)? Sure, it’s possible, but we don’t think so.

Ad campaigns are most successful when there’s grade-A steak behind the sizzle and, based on Moore’s assessment of the collection, Marc Jacobs once again got some grade-A choice cuts coming down the pike. 


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