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Luxury performance brand Aether

Luxury performance wear as fashion, Aether is an L.A.-based brand founded in 2009. We catch up with Jonah Smith and Palmer West to talk about their business at their La Brea Avenue flagship.

Luxury performance wear as fashion, Aether is an L.A.-based brand founded in 2009. We catch up with Jonah Smith and Palmer West to talk about their business at their La Brea Avenue flagship.

  (Kirk McKoy / Los Angeles Times)

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Aether

A $22,000 Ducati and in the rear a $6,100 electric bicycle inside Aether.

  (Kirk McKoy / Los Angeles Times)

Aether

Aether features a freezer in the store for customers to try out the cold weather gear in a cold climate.

  (Kirk McKoy / Los Angeles Times)

Aether

On display are a pair of $295 Slymartin Indian boots.

  (Kirk McKoy / Los Angeles Times)

Aether

The clothes at Aether are on display in wooden shipping crates.

  (Kirk McKoy / Los Angeles Times)

Aether

High-end sportswear flagship store Aether.

  (Kirk McKoy / Los Angeles Times)

Aether

Exterior of Aether on La Brea Avenue.

  (Kirk McKoy / Los Angeles Times)

Aether

A $600 bubble-faced Bell helmet.

  (Kirk McKoy / Los Angeles Times)

Aether

Jonah Smith and Palmer West at their La Brea Avenue flagship store.

  (Kirk McKoy / Los Angeles Times)

Aether

The checkout counter has a blue shipping container as a backdrop.

  (Kirk McKoy / Los Angeles Times)

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