Luxury performance brand Aether

Luxury performance wear as fashion, Aether is an L.A.-based brand founded in 2009. We catch up with Jonah Smith and Palmer West to talk about their business at their La Brea Avenue flagship.

(Kirk McKoy / Los Angeles Times)

Dec. 14, 2015 5:30 AM PT

Aether

A $22,000 Ducati and in the rear a $6,100 electric bicycle inside Aether.

(Kirk McKoy / Los Angeles Times)

Aether

Aether features a freezer in the store for customers to try out the cold weather gear in a cold climate.

(Kirk McKoy / Los Angeles Times)

Aether

On display are a pair of $295 Slymartin Indian boots.

(Kirk McKoy / Los Angeles Times)

Aether

The clothes at Aether are on display in wooden shipping crates.

(Kirk McKoy / Los Angeles Times)

Aether

High-end sportswear flagship store Aether.

(Kirk McKoy / Los Angeles Times)

Aether

Exterior of Aether on La Brea Avenue.

(Kirk McKoy / Los Angeles Times)

Aether

A $600 bubble-faced Bell helmet.

(Kirk McKoy / Los Angeles Times)

Aether

Jonah Smith and Palmer West at their La Brea Avenue flagship store.

(Kirk McKoy / Los Angeles Times)

Aether

The checkout counter has a blue shipping container as a backdrop.

(Kirk McKoy / Los Angeles Times)

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