Gucci. Valentino. Louis Vuitton. Here are 10 ways you can pay homage to your favorite designer logos

A Dior Homme backpack, from left, Valentino shirt and Louis Vuitton shirt are part of the “logomania” that’s sweeping fashion at the moment.
(Dior Homme / Valentino / Louis Vuitton)

An abundance of fashion-brand logos have been around since at least the 1960s. But for spring, the hottest menswear brands are going all-in on a rebirth that fashion influencers have dubbed “logomania.” Partially inspired by the bold graphics of athletic togs, the trend now embraces everything from a summery tropical-print shirt to a retro-style linen necktie. Whether the name brand is enlarged on a T-shirt worn during the Coachella Valley Music and Arts Festival or printed on a luxe leather knapsack, it’s clear that the rallying cry for well-dressed men this season is, to borrow a phrase, “Don’t leggo my logo.”


Valentino shirt.
Valentino shirt. Raffaello / Valentino

Valentino’s creative director Pierpaolo Piccioli adapts the “VLTN” graphic he first used on tracksuits and puts it on the chest of a crisp, white cotton short-sleeve shirt. $795. Available at


Gucci necktie.
Gucci necktie. Gucci

Inspired by the 18th-century book “Decouverte de La Maison de Campagne D’Horace,” Gucci’s creative director Alessandro Michele created a stamped-effect logo in a repetitive pattern along with French phrases from the original book design. $210. Available at

Rag & Bone

Rag & Bone T-shirt.
Rag & Bone T-shirt. Rag & Bone

A cotton-jersey T-shirt in fatigue green gets an eye-catching graphic treatment with the off-center placement of an enlarged version of the brand’s logo. $125. Available at

Dior Homme

Dior Homme
Dior Homme backpack. Dior Homme

This grained calfskin rucksack celebrates the savoir-faire of a legacy of tailoring with a “Christian Dior Atelier 3, rue de Marignan” logo in white. $2,300. Available at Dior Homme in Beverly Hills, (310) 247-8003.

Ralph Lauren Purple Label

Ralph Lauren sweater.
Ralph Lauren sweater. Dyad Photography

Matching the flare of European cyclists in the ’70s, this Italian-made virgin-wool sweater aptly summons the era’s incomparable finesse — with the added dash of an embroidered sports-style logo. $995. Available at


Vetements sweatshirt.
Vetements sweatshirt. Vetements / Mr Porter

With oversize proportions and the label’s re-appropriation of cultural leitmotifs that fans shell out the big bucks for, this Vetements bomber jacket features a logo print in a font that limns the “Star Wars” logo. $1,890. Available at

Todd Snyder X Champion

Todd Snyder hoodie.
Todd Snyder X Champion hoodie. Todd Snyder X Champion

For this color-blocked hoodie patterned after vintage athletic wear, designer Todd Snyder supersizes the Champion logo to streetwise proportions. $168. Available at Nordstrom in Santa Monica, (310) 752-2701, and


Balenciaga slides.
Balenciaga slides. Balenciaga

The French fashion house takes a cue from the 2016 U.S. presidential campaign by making these leather slides great again with the house logo similarly styled as if it appeared on a candidate’s campaign literature. $595. Available at

Off-White c/o Virgil Abloh

Off-White belt.
Off-White belt. Off-White

Virgil Abloh adds a bright punctuation point to any wardrobe with this orange and white industrial-style belt. It has a tone-on-tone woven logo print and matching buckle. $213. Available at

Louis Vuitton

Louis Vuitton shirt.
Louis Vuitton shirt. Louis Vuitton

The uber-luxe fashion house feels the island breezes with a Hawaiian-style shirt in a multicolored lilies print and a rainbow version of the brand’s logo. $1,590. Available at Louis Vuitton in Beverly Hills (310) 859-0457, and

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