An abundance of fashion-brand logos have been around since at least the 1960s. But for spring, the hottest menswear brands are going all-in on a rebirth that fashion influencers have dubbed “logomania.” Partially inspired by the bold graphics of athletic togs, the trend now embraces everything from a summery tropical-print shirt to a retro-style linen necktie. Whether the name brand is enlarged on a T-shirt worn during the
Valentino’s creative director Pierpaolo Piccioli adapts the “VLTN” graphic he first used on tracksuits and puts it on the chest of a crisp, white cotton short-sleeve shirt. $795. Available at www.valentino.com.
Inspired by the 18th-century book “Decouverte de La Maison de Campagne D’Horace,” Gucci’s creative director Alessandro Michele created a stamped-effect logo in a repetitive pattern along with French phrases from the original book design. $210. Available at www.gucci.com.
Rag & Bone
A cotton-jersey T-shirt in fatigue green gets an eye-catching graphic treatment with the off-center placement of an enlarged version of the brand’s logo. $125. Available at www.mrporter.com.
This grained calfskin rucksack celebrates the savoir-faire of a legacy of tailoring with a “Christian Dior Atelier 3, rue de Marignan” logo in white. $2,300. Available at Dior Homme in Beverly Hills, (310) 247-8003.
Ralph Lauren Purple Label
Matching the flare of European cyclists in the ’70s, this Italian-made virgin-wool sweater aptly summons the era’s incomparable finesse — with the added dash of an embroidered sports-style logo. $995. Available at www.ralphlauren.com.
With oversize proportions and the label’s re-appropriation of cultural leitmotifs that fans shell out the big bucks for, this Vetements bomber jacket features a logo print in a font that limns the “Star Wars” logo. $1,890. Available at www.mrporter.com.
Todd Snyder X Champion
For this color-blocked hoodie patterned after vintage athletic wear, designer Todd Snyder supersizes the Champion logo to streetwise proportions. $168. Available at Nordstrom in Santa Monica, (310) 752-2701, and www.toddsnyder.com.
The French fashion house takes a cue from the 2016 U.S. presidential campaign by making these leather slides great again with the house logo similarly styled as if it appeared on a candidate’s campaign literature. $595. Available at www.mrporter.com.
Off-White c/o Virgil Abloh
Virgil Abloh adds a bright punctuation point to any wardrobe with this orange and white industrial-style belt. It has a tone-on-tone woven logo print and matching buckle. $213. Available at www.off---white.com.
The uber-luxe fashion house feels the island breezes with a Hawaiian-style shirt in a multicolored lilies print and a rainbow version of the brand’s logo. $1,590. Available at Louis Vuitton in Beverly Hills (310) 859-0457, and www.louisvuitton.com.
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