Ciaté London is journeying to Los Angeles for its first store. "Our English fans will be very upset with me, but it's a very cool hub," said founder and chief executive officer Charlotte Knight. "We want to be able to have a place where YouTubers and press can come and hang out."
As of late last month, Ciaté London was close to signing a lease for its retail space in L.A. The opening date for the upcoming store remains to be determined. But Knight revealed that a store in London is expected to follow shortly after the L.A. location makes its debut.
Originally established as a nail specialist in 2009, Ciaté London has recently been expanding its merchandise portfolio beyond nail into lip, eye, cheek and body products, a move that enables the brand to enter its own retail with a wide beauty assortment. The brand will be extending into face makeup next year.
"When we branched into makeup for eyes, lips and cheeks; we felt we needed to build a customer loyalty in those areas before venturing into base," said Knight. "We need to have our own base line before we can open a store because people are going to come in and have makeovers, and we want to give them full makeovers."