Designers have it covered with fab faux fur. For real.

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For proponents of faux fur, this season is a candy land. Fashion designers now understand there are real markets for faux fur. And whether these consumers arrive at faux fur from a fashion sense, an ecological concern or a commitment to animal rights, designers are providing plenty of inventive, high-quality faux fun.

“My job is looking for real fur that is labeled as faux fur,” says Pierre Grzybowski, research and enforcement manager for the Fur-Free Campaign of the Humane Society of the United States. “And today, it’s sometimes hard for even me to tell up-close what is real and what isn’t. That’s how amazingly good some of the newer fabrics for faux fur are now.”

Here’s a peek at some playful takes on the fur coat without, well, the fur.

Anna Sui


Anna Sui’s bold and bright teal multi-patchwork faux fur coat is just one of a number of faux coats she offers this season. 100% polyester. $1,060. Available online.

Italy’s Ermanno Scervino is well-known for its real fur, but this year showcases a black faux fur coat featuring a funnel neck, short sleeves and straight hemline. 100% polyester. $1,590. Available through


Italian label Dondup’s color-blocked gray and purple wool blend Wendy coat features a round neck, a soft faux fur body, two inset pockets and a mid-length design. $830. Available at


Hip Korean brand Pushbutton’s zigzag faux fur coat has a boxy fit and raglan line, no buttons and is light and warm. A 100% modacrylic yellow, white and black chevron print makes for a multicolor bright mix. $875. Available at


Moschino Cheap & Chic

This flouncy and fun purple faux fur coat from Italy’s Moschino Cheap & Chic features a funky tiered design, round neck, a concealed front fastening and long sleeves. $3,553. Available at

Vivienne Westwood Anglomania

Vivienne Westwood Anglomania’s pink reservation puffer jacket is done in the label’s Multi-Sea Monster fabric and sports a stand-up faux fur collar. $940. Available at Vivienne Westwood Los Angeles, (323) 951-0021.

Maison Scotch

Maison Scotch’s take on the colorful fun faux fur trend is button-less. $395. Available at Scotch & Soda in Los Angeles or online at



Canadian brothers Dean and Dan Caten live in London and create clothes in Italy. Their red and black wool and mohair striped mid-length coat features a faux fur collar, flap pockets, cropped sleeves and button cuffs. $3,288. Available at


Massimo Giorgetti’s newcomer Italian brand MSGM showcases an orange faux fur coat with open collar, oversized pockets and notched lapels. $504. Available online.