Retail Happenings: Lorenzo Martone’s pop-up shop wheels into L.A.; a Bally face-lift on Rodeo Drive

Martone

Lorenzo Martone and Eric Rutherford are launching a Martone Cycling Co. pop-up shop at 8366 1/2 W. 3rd St. in Los Angeles

(Stephen Busken / Martone Cycling Co.)

Lorenzo Martone cycles through a pop-up shop

A curated collection of bicycles, cycling accessories and fashion-forward athleisure wares has wheeled into Liberty Fairs’ rotating pop-up shop on 3rd Street through April. The chap in charge of the curating is Lorenzo Martone, founder of New York-based Martone Cycling Co., a line of monochromed bikes that sell in the $800 to $1,700 range. In conjunction with the website Style of Sport, Martone has stocked the store with a handful of his stylish bikes showcased alongside selections from his favorite labels. The pop-up is set to include activewear and performance wear labels such as Alala, MPG Sport, Onzie, Tracksmith and Vuarnet. Style Ride at Liberty Fairs, 8366 1/2 W. Third St.; Friday through April 30.

Martone

The new Martone Cycling Co. pop-up shop, produced in conjunction with Liberty Fairs, will offer a myriad of athletic and "athleisure" brands such as Alala, MPG Sport, Onzie, Tracksmith and Vuarnet.

(Stephen Busken / Martone Cycling Co.)

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Bally U.S. flagship bows on Rodeo Drive

Swiss luxury brand Bally has given its longtime home on Rodeo Drive a high-level face-lift by collaborating with David Chipperfield Architects to bring the look and feel of its London flagship, which opened in October 2014, stateside for the first time. The 2,014-square-foot, two-story space can be hard to overlook because of a facade of oxblood-colored marble with ripples of white. Women’s accessories and ready-to-wear collections are on the first floor, and the men’s collection and obligatory VIP room are housed upstairs. Bally’s first U.S. flagship store, which officially opened its doors Feb. 19, is part of a U.S. expansion that will see new stores open in Miami and Hawaii by the end of the year with a New York flagship bowing in 2017. Bally, 340 N. Rodeo Drive, Beverly Hills.

Bally
A look inside the Bally flagship store on Rodeo Drive in Beverly Hills.
(Mike Windle / Bally)

adam.tschorn@latimes.com