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Chanel to debut brand’s first men’s makeup line

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Diving into the swelling men’s grooming trend, Chanel is launching its first makeup line for guys, a three-product range, starting in South Korea on Sept. 1.

The collection includes a tinted fluid, coming in four colors; a matte moisturizing lip balm, and four shades of eyebrow pencil.

Chanel’s Boy franchise, which already counts products such as handbags and a perfume, is named after Boy Capel, the lover and muse of Gabrielle Chanel.

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“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the company said in a statement. “Lines, colors, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.

“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”

The collection will be rolled out to the rest of the world in November on the house’s e-commerce platforms and in January 2019 in Chanel’s boutiques.

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