The award marks Jones’ “always-on cultural zeitgeist and his reputation for challenging the norms while respecting heritage, history, creativity and innovation,” the British Fashion Council said, adding the award recognizes “the very best innovators and creatives in fashion” who are significantly shaping the industry.
The BFC pointed to Jones’ collaboration with KAWS to reinterpret the Dior bee emblem and the designer’s appeal to a growing female audience, “reflecting the trend for men and women forgetting the gender focus of a collection and buying pieces they simply want to own and wear.”
“His love for travel, international cultures and understanding of consumers further enhance his creative and commercial standing,” said Caroline Rush, chief executive officer of the BFC, adding the organization is “very proud he is British born, educated and a great global ambassador for our industry.”
Jones, a Central Saint Martins graduate, said: “This recognition for my work means a lot to me.”
The Fashion Awards, which is sponsored mainly by Swarovski, is the main fundraiser for the BFC, a not for profit that aims to put the focus on education, business and mentoring schemes targeting students, emerging designers, start-ups and established brands.
Swarovski has pledged a 300,000 pounds donation to the BFC Education Foundation in advance of this year’s event.