Los Angeles Times Reorganizes Motion Picture Advertising; Mickie Sullivan Promoted to Lead New Team

[Originally issued February 28, 2005]

LOS ANGELES, March 24, 2005 -- To sharpen the focus and resources committed to serving the motion picture industry, the Los Angeles Times is reorganizing its advertising function to offer motion picture advertisers greater access to all services related to their business.

Mickie Sullivan, who has formerly served as motion picture advertising manager, has been promoted to director of Motion Picture Advertising. She will lead a new multi-department team that includes sales, marketing, promotion, creative and customer service support. The team will be charged with developing high-quality plans for each new movie release.

“Our goal is to offer unmatched service and resources to the motion picture industry,” said Todd Brownrout, senior vice president, advertising of the Los Angeles Times. “Under Mickie’s strong leadership, we believe that the new multi-department team approach will provide far more effective and responsive service to the motion picture industry.”

Sullivan joined the Los Angeles Times in 1978 in the finance department and rose through the ranks to become an account executive in Motion Picture Advertising in 2000. She was promoted to manager of Motion Picture Advertising in 2002.

The Los Angeles Times, a Tribune Publishing company, is the largest metropolitan daily newspaper in the country and the winner of 35 Pulitzer Prizes, including five in 2004 – the second-largest yearly total in the history of the awards. The Times publishes five daily regional editions including the Los Angeles metropolitan area, Orange and Ventura counties, the San Fernando Valley, and an Inland Empire edition covering Riverside and San Bernardino counties as well as a National edition. Additional information about The Times is available at www.latimes.com/mediacenter.

Contact:

Martha Goldstein
213-237-3727
martha.goldstein@latimes.com