Brands and Products > General > Los Angeles Times For 125 years, the Los Angeles Times has been the voice of Southern California. Over the years, our writers have garnered 37 Pulitzer Prizes for reporting excellence. According to Scarborough R2 2006, on an average weekday, the paper reaches 2.24 million adults and 3.34 million readers on Sunday. Plus, Los Angeles Times readers spend 43 minutes with the daily paper and more than an hour with the Sunday edition.
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