Intelligent Design
American consumers will get their first look at the 2011 Smart fortwo this week at the L.A. Auto Show. It’s an updated version of the efficient little machine that’s been zipping around Southern California streets in increasing numbers over the past few years.
The 2011 version of the fortwo sports an all-new interior, more technology options, new entertainment features, enhanced safety features and two new exterior colors. Smart will also showcase the fortwo electric drive, a fully electric, zero-emissions version of the company’s signature vehicle. Also on display will be the Smart ebike, an emissions-free solution for those seeking urban electric mobility on two wheels.
An extravagantly decorated fortwo is also on display at this year’s auto show. It’s the winning wrap design from Smart’s Skinned Smartly contest (in association with deviantART), which was a big part of the launch of the company’s Smart Expressions customization program.
The program, available now, offers purchasers of a new Smart fortwo an unlimited palette of paint color choices and a variety of body wrap designs, which allow owners to transform their vehicle into a mobile masterpiece.
Smart Expressions expands the offering of six factory color choices to an endless variety of exterior color offerings. Owners can choose from 93 environmentally friendly paint colors. Additionally, owners can custom match any shade by bringing a color swatch to a dealership through the Any Color You Want program. With Any Color You Want, owners can color match the car to anything — from their favorite sports team to their house, dog or favorite fashion accessory.
Smart Expressions also offers a variety of full-vehicle wrap designs. Vehicle wraps are made of laminated 3M vinyl and are available in two finishes — matte and gloss. Owners can select from a variety of pre-designed patterns. In addition, owners will soon be able to submit their own creative wrap concepts to their dealer for the ultimate in automotive customization. Wraps include a three-year manufacturer warranty against fading, peeling and cracking.
To view the complete gallery of paint colors and wrap designs, interested customers can visit the design studio at www.smartusa.com/smartexpressions.
