Starting a pot business in California: A cautionary tale | The Green Room

, Adam Tschorn, Mark E. Potts and Cody Long

Feb. 22, 2022 8:27 AM PT

What’s it like to be a craft cannabis cultivator trying to grow legal weed in California? There are probably as many different answers to — and stories about — that as there are pot farms across the Golden State. And one of those stories belongs to Lex Corwin, the 28-year-old founder and Chief Executive of Stone Road Farms, a brand that’s got its headquarters in Venice just steps from the Pacific Ocean and a cluster of greenhouses 400 miles due north on a remote Nevada City hilltop.

Erik Himmelsbach-Weinstein

Erik Himmelsbach-Weinstein is a former senior video director for features, sports and long-form videos at the Los Angeles Times. The UC Berkeley graduate has been an editor at Spin, Los Angeles Reader, Orange Coast and other publications. His work as a documentary writer and producer has appeared on VH1, ESPN, Food Network, Biography and TLC. His short story, “Fried Chicken,” was included in the anthology “Another City” (City Lights, 2001). He started his career on The Times’ prep sports desk.