Two men wearing ski masks and armed with what may be assault rifles robbed a Rolex store in a Century City mall, making off with several high-priced watches, police said.
About noon, the two men stormed into the high-end watch store in the 10000 block of Santa Monica Boulevard and fired shots, said Los Angeles police Officer Drake Madison. It is unclear whether anyone inside the store was injured.
The men stole an unknown number of watches and fled, he said.
Gearys' Rolex boutique store is in Westfield Century City, a popular shopping mall. Officers are searching the area for the gunmen. No vehicle description was given for the gunmen's vehicle.
A modified tactical alert was issued after 1 p.m. for all officers working in the department's West Bureau Division. The alert allows officers, at any time, to ask for additional police assistance from other LAPD divisions.
Gearys flagship store is in Beverly Hills and opened in 1930.
For breaking news in California, follow @VeronicaRochaLA