Harris is the target of far more misinformation online than Pence, data show

Sen. Kamala Harris at a campaign event Wednesday in Phoenix
California Sen. Kamala Harris, the Democratic vice presidential candidate, speaks at a campaign event Wednesday in Phoenix.
(Matt York / Associated Press)

Long before Democratic presidential nominee Joe Biden announced her as his running mate, Kamala Harris was the target of widespread online misinformation.

Social media posts included racist claims that she was ineligible to serve in the White House or that she was lying about her Black and Indian heritage. Her mother is from India and her father from Jamaica.

Since being named to the presidential ticket, Harris has been at the center of online misinformation campaigns far more often — four times as much — than the white men who campaigned for the same job, according to a report from media intelligence firm Zignal Labs shared with the Associated Press.


“The narratives related to Kamala Harris zeroed in much more on her personal identity, especially as a woman of color,” said Jennifer Granston, head of insights at Zignal Labs.

The firm identified more than 1 million Twitter mentions of Harris since June with hashtags or terms associated with misinformation about her. The mentions include fact checks that rebuffed the falsehoods, but those made up only a small portion of that conversation.

Nearly 300,000 of those mentions were about Harris’ eligibility to serve as president, according to Zignal’s findings. The AP identified that false claim circulating online in January 2019, when Harris announced she was running for president.

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Aug. 6, 2020

The untrue assertion got a huge boost again in August when President Trump amplified it using his presidential bullhorn.

Harris’ birth certificate shows she was born Oct. 20, 1964, in Oakland, making her eligible to serve as either vice president or president. Social media chatter around Harris’ eligibility declined after being “eclipsed” by fact checks from news organizations that debunked it, Granston added.

There’s been a huge uptick in social media conversation around the vice presidential candidates this year, compared with the 2016 campaign. From July to October, Harris and Republican Vice President Mike Pence have been mentioned almost 48 million times combined on Twitter, compared with only 12 million total mentions of Pence or Virginia Sen. Tim Kaine, who was the Democratic vice presidential nominee four years ago.


Misinformation accounted for less than 1% of Twitter talk when Pence and Kaine were running in 2016. The same goes for Pence this year, with most of the misleading claims around him centered on the idea that he supports “gay conversion” therapy, which Pence has repeatedly denied.

California senator has avoided overshadowing her running mate even as Trump and Republicans raise her profile.

Oct. 21, 2020

The misinformation around Harris has been more prevalent, making up more than 4% of the conversation on Twitter, Zignal Labs found.

That’s largely been driven by sexist or racist narratives that have swirled online around Harris, said Nina Jankowicz, a disinformation expert at the nonpartisan Wilson Center.

Some of those social media posts push the idea that Harris, a California senator, used her romantic relationships to advance her career. That narrative gained popularity with derogatory hashtags used regularly by conservative influencers who have millions of followers. Zignal Labs found nearly 350,000 mentions on Twitter of hashtags or terms related to that narrative.

And Jankowicz has identified dozens of memes circulating on Facebook, Twitter and Instagram that superimpose photos of Harris onto images of sex workers or use sexist slurs to describe her. Jankowicz’s preliminary research shows that during the Oct. 7 vice presidential debate, hashtags using sexual or violent terms for Harris skyrocketed on fringe social media platforms like Parler by 631% and 4chan by 1,078%.

“Time and time again when we see these narratives being used against women in public life, it’s meant to take women who are powerful and respected and knock them down a few pegs,” Jankowicz said.