South Beach on the Strip

South Beach, the legendary seaside neighborhood in Miami, attracts thousands of visitors each year with its colorful sights, sensual pulse and hot Latin style. Now the excitement of this vibrant East Coast destination has been infused into a renowned Western landmark — the all-new Tropicana Las Vegas.

A major $180-million transformation has brought a fresh wave of South Beach-inspired changes to the ever-popular hotel on the Las Vegas Strip, surprising even regular Vegas visitors with a new resort-like experience, one that’s both emotionally engaging and soulfully relaxing.

Open the door to any of Tropicana’s all-new best-in-class rooms and suites and you’ll instantly feel the comfort of a beach getaway in its breezy residential style. Bright natural light streaming through plantation shutters, custom furnishings with earthy, organic materials, 42-inch flat-panel TVs, ultraplush Serta Perfect Sleeper beds wrapped with crisp, comfortable 300-thread-count linens. Go ahead, spoil yourself and relax a little longer before hitting the scene.

You can feel that same irresistible glow in Tropicana’s dining destinations. There’s Bacio by Carla Pellegrino, an authentic Italian ristorante. Biscayne Steak, Sea & Wine offers sizzling prime cuts and Safe Harbor-certified fresh seafood. The beautiful garden-set Café Nikki is a European-style café that has earned kudos with its Amazing Brunch and daily happy hour featuring live music/deejays, specialty drinks and a specialty ceviche and sushi bar. For those seeking casual and fast dining, there’s South Beach Marketplace, with round-the-clock food and drink that includes Pellegrino Pizza & Deli, serving Carla Pellegrino’s award-winning pizza; Nuudles: World Noodle Bar; the Naked Spoon yogurt and gelato; and Starbucks.

Part of Tropicana’s acclaimed four-acre pool area has recently been transformed into the spectacular Nikki Beach. Voted “The Sexiest Place on Earth” by the London Observer, Nikki Beach, along with the adjoining Club Nikki, brings the world’s most exclusive beach club and nightclub experience to the Las Vegas Strip. In the same spirit of European sophistication as its clubs in Marbella, St. Tropez, Cabo San Lucas and Miami, Nikki Beach Las Vegas is the largest Nikki Beach in the world — a place to party in style amid beautiful design, hot fashion, haute cuisine, exotic cocktails and sexy entertainment.

In the mood to laugh? Nothing channels the cheerful spirit of the new Trop better than Brad Garrett’s Comedy Club, showcasing the best stand-up comics seven nights a week, along with guest appearances by the Emmy-winning actor/comedian.

The new interactive Las Vegas Mob Experience boasts the largest collection of gangster memorabilia and brings to life the ghosts of infamous mobsters to detail the rise and fall of organized crime in Las Vegas. And seven-time Grammy winner Gladys Knight and an 11-piece band anchor Gladys Knight: “A Mic and a Light,” singing new hits and fan favorites.

The new Trop Plus Players Club is the most generous rewards program in Vegas, with valuable player benefits and discounts including free slot play, free hotel room upgrades, complimentary hotel stays, VIP invitations to special events and more. New members can take advantage of the “Even the Odds” promotion, which reimburses up to $200 of losses on casino slots with the equivalent in free play.

To book a reservation at the all-new Tropicana, call 702.739.2222, or enjoy special VIP benefits through the Breeze program and book online at www.troplv.com.