NEW YORK, NY - FEBRUARY 15: Jeremy Lin #17 of the New York Knicks stands on the court against the Sacramento Kings at Madison Square Garden on February 15, 2012 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.
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Jeremy Lin: Absolute Lin-sanity

NEW YORK, NY - FEBRUARY 15: Jeremy Lin #17 of the New York Knicks stands on the court against the Sacramento Kings at Madison Square Garden on February 15, 2012 in New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement.

Since his first start on February 4, Jeremy Lin’s #17 New York Knicks jersey has been the top selling jersey in the NBA. The Knicks have also raised ticket prices by 27% and stocks in the team ownership company have gone up 6.2%, according to TIME Moneyland. (Chris Trotman / Getty Images)

At a Knicks-Wizards game in Washington, D.C., fans show their support for New York Knicks guard Jeremy Lin.

At a Knicks-Wizards game in Washington, D.C., fans show their support for New York Knicks guard Jeremy Lin. (Rob Carr / Getty Images)

A woman in Toronto offers a Valentine's Day greeting to New York Knicks guard Jeremy Lin.

A woman in Toronto offers a Valentine’s Day greeting to New York Knicks guard Jeremy Lin. (Warren Toda / EPA)

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