The NFL is partnering with Caesars Entertainment as its first official casino sponsor, but the deal does not include sports betting or fantasy football.
The multiyear arrangement announced Thursday begins with this weekend’s playoffs.
Caesars will draw on its properties, celebrity chefs, musical artists and other entertainment platforms to provide NFL fans with “unique experiences.”
Caesars will have exclusive rights to NFL trademarks in the U.S. and the United Kingdom, including the Super Bowl and the NFL draft. Caesars will host parts of the 2020 draft.
The Dallas Cowboys, Baltimore Ravens, New Orleans Saints, Atlanta Falcons, Philadelphia Eagles, Chicago Bears, Oakland Raiders, New York Jets, Detroit Lions and Seattle Seahawks already have advertising agreements with casinos.
The NHL has a deal with casino giant MGM Resorts International that officially ties the league to the gambling and hospitality company. That follows a similar deal MGM made earlier with the NBA.