Washington football team has a new name for at least 2020: Washington Football Team
Washington’s NFL team will go by the name Washington Football Team for at least the 2020 season, giving the organization time to choose a new, full-time name.
Gone is the Indian head logo and the name Native American advocates have called a dictionary-defined racial slur. Here to stay are the burgundy and gold colors that are synonymous with the franchise’s storied history.
Executive vice president and chief marketing officer Terry Bateman, hired Monday to oversee the name change and rebranding process, called the temporary design “a nice link between the history and the future.”
It begins here... pic.twitter.com/CHCCZ64W81— Washington Football Team (@WashingtonNFL) July 23, 2020
“This is an organic kind of move,” Bateman said in a phone interview Thursday. “We wanted to think it through and really try to figure out what is the best approach for us, for the community, for the fans, for everybody, and came to the conclusion that what we wanted to do was to go slow with the renaming process and really be very thoughtful, very inclusive, respectful and all those things. That’s going to require some time to do it right.”
With training camp opening next week, the process begins Friday of scrubbing the old name and logo from everything at the team’s headquarters in Ashburn, Va. to FedEx Field in Landover, Md. Bateman expects that process to be completed by the start of the season.
That’s when the real work begins to select a new name. More than 1,000 names have been submitted, and Red Wolves and Red Tails are among the betting favorites on online sportsbooks.
“I’ve gotten long letters from people explaining their idea,” Bateman said. “What I tell everybody is everything that comes in will be put in the hopper.”
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