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Bronny James, LeBron’s son, joins pro esports organization FaZe Clan

Chatsworth Sierra Canyon's Bronny James plays in the Hoophall Classic.
Chatsworth Sierra Canyon’s Bronny James plays in the Hoophall Classic in Springfield, Mass., in January.
(Gregory Payan / Associated Press)

Bronny James is going pro — in video games.

The son of NBA star LeBron James has joined professional esports organization FaZe Clan, for which he’s expected to stream “Fortnite” and “Call of Duty: Warzone” under the handle “FaZe Bronny.”

The 15-year-old James is a promising basketball player who could follow his dad into the pros, but he’s already reached celebrity status online. He has 4.3 million followers on TikTok and more than 300,000 followers on streaming platform Twitch.

Terms of James’ deal were not disclosed.

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LeBron James’ purpose in Orlando, Fla., has been twofold — to keep the country mindful of racial inequalities and to win a championship for the Lakers.

James has streamed “Fortnite,” “Warzone” and “NBA 2K” and could create content for FaZe Clan on those titles and others. FaZe Clan has seven competitive teams, including a Call of Duty team based in Atlanta that was set to play Sunday for the CoD League championship, but James is unlikely to serve as a competitive player.

FaZe Clan has longstanding ties to the traditional sports world, and its roster of influencers includes the NFL’s JuJu Smith-Schuster and the NBA’s Ben Simmons and Meyers Leonard. Simmons was announced as a FaZe Clan investor Monday.


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