Carnival Cruise Line representatives hit the road in Southern California last week with a fun-and-games event to stir up interest in cruising.
The main focus of the meetings was the travel trade, but the company also set a long-range goal of building a robust cruise market for Carnival on the West Coast.
The four-day road show made stops in Pasadena, San Diego, Fountain Valley and Long Beach.
"The message is that we have the three ships here year-round," said Adolfo Perez, senior vice president of sales and marketing. "It's easy to get away for the weekend or to take a longer trip south to the Mexican Riviera."
Carnival Splendor mainly sails weeklong trips to Mexican ports such as Cabo San Lucas, Puerto Vallarta and Mazatlan (rates start at $444 per person, double occupancy).
"Carnival Panorama will be the first new ship to sail from the West Coast in a decade," Perez said, adding that it will have some new amenities available, including a sky ride, an IMAX theater and a basketball court.
The cruise line, which is headquartered in Miami, has 26 ships operating three- to 24-day voyages around the world.