Some things have changed and some things haven’t for the Beverly Hills hotel at 9360 Wilshire Blvd. The former Thompson Hotel recently has been rebranded as a Sixty Hotel, but it remains in the hands of hotelier and Thompson co-creator Jason Pomeranc.
The Beverly Hills site is one of four former Thompson properties that have made the same change, including 60 Thompson in New York City, the first in the boutique hotel chain that was launched by Pomeranc during Fashion Week in 2001.
“Sixty Hotels will be a more mature, sophisticated brand with a heightened sense of ‘residential’ living while retaining the in-the-know, iconography-inspired stylish pulse guests expect from our brands,” Pomeranc said in a November statement describing the brand.
Last August, he sold the Thompson brand but retained four hotels to be run by a new company with his two brothers and former Commune CEO Stephan Brandman. The Beverly Hills site, 60 Thompson and New York City’s Thompson Lower East Side and 6 Columbus now carry the Sixty name.