China box office: $100 million in a day on lunar new year breaks record
China ushered in the Year of the Monkey on Monday by going to the movies: The country set a new one-day box office record with $100.5 million worth of tickets sold, the State Administration of Press, Publication, Radio, Film and Television said.
The 660-million-renminbi record was powered by high interest in director Stephen Chow’s “The Mermaid,” which opened Monday and accounted for about 40% of all ticket sales, or $40 million. That’s a record opening day for a Chinese film. Several other new releases topped the 100-million-renminbi ($15-million) mark, including “The Monkey King 2,” and the casino caper “From Vegas to Macau 3.”
The previous one-day record in mainland China was July 18, 2015, when the box office reached 425 million yuan, or $66 million at today’s exchange rates.
Mainland China is the world’s No. 2 movie market. The total box office haul in China reached 44.1 billion renminbi last year (about $6.68 billion at current exchange rates), a 48.7% rise year-on-year. North America’s box office haul in 2015 was more than $11 billion, according to Rentrak.
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