With Sunday morning's news out of New York that ASAP Yams had died unexpectedly, Twitter erupted with fans expressing grief.
Yams was the man behind the ASAP Mob; while peers ASAP Rocky and ASAP Ferg were the face of the band, Yams was the guru. "My role is everything that comes out from Rocky or anything we make I put stamp of approval on it," Yams said in 2012 in an interview with Vibe. "That's from a musical standpoint to a business standpoint. I make sure everything is right."
Yams, who was born Steven Rodriguez, was a central figure in a resurgent New York hip-hop scene over the last half-decade, and rappers and industry insiders across the world took to social media to mourn his passing.
Azealia Banks, as usual, went straight to the crux:
A.S.A.P YAMS should be remembered as a leader, an innovator and most importantly as an important part of NYC youth culture.— AZEALIA BANKS (@AZEALIABANKS) January 18, 2015
New York rapper Action Bronson:
Damn RIP Young Yams...— #BRON2ON (@ActionBronson) January 18, 2015
San Francisco rapper Lil B:
Sitting here crying for the dude yams - Lil B— Lil B From The Pack (@LILBTHEBASEDGOD) January 18, 2015
Surprisingly, fewer Los Angeles artists have expressed condolences. Among those who did is recent transplant Mac Miller:
Damn. RIP @ASAPYams— Mac (@MacMiller) January 18, 2015
Odd Future's Casey Veggies was the most prominent of that collective to express public regards:
RIP Asap Yams.. Always kept it 100 every time I saw him.. Life is short we gotta live it up— CASEY VEGGIES (@CaseyVeggies) January 18, 2015
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