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Balenciaga Florabotanica eau de parfum 1.7 fl. oz. $95. Available at Bergdorf Goodman and Neiman Marcus in September and at specialty stores beginning in October. (Balenciaga / August 31, 2012) |
In 1954, when Marilyn Monroe was asked what she wore in bed, she famously replied, "Why, Chanel No. 5, of course." And sales of the perfume skyrocketed.
That was a free endorsement, back when there was such a thing. Hollywood and the fragrance industry have been intertwined ever since, with celebrities competing for high-profile endorsement deals, or creating and marketing their own scents, and luxury brands hiring big-name directors and ratcheting up the production values of their advertising campaigns to rival big box office releases.
This fall brings a new array of perfumes starring famous faces in print and film campaigns, most notably Gucci Premiere, which debuts with a short film starring Blake Lively, directed by Nicolas Winding Refn ("Drive") and premiering at the Venice Film Festival.
Here is a rundown of the season's brightest new releases.
Gucci Premiere
Starring: Blake Lively
The story line: Celebrating the star in every woman.
The juice: Wood, musk, bergamot and orange blossom.
Balenciaga Florabotanica
Starring:
Kristen Stewart
The story line: A fractured fairy tale of mesmerizing flowers.
The juice: A hybrid rose with a resonance of wood and moss.
Lancome
La Vie Est Belle
Starring: Julia Roberts
The story line: A triumph of the independent spirit.
The juice: Iris, patchouli and praline — "an oriental fragrance with a twist of gourmand."
Vera Wang Lovestruck
Floral Rush
