FRANCE-AGRICULTURE-VITICULTURE-TRADE-FILES

Wine on display in 2011 as part of Vinexpo, the world's biggest wine and spirits trade fair, in Bordeaux-Lac, southwestern France. (Jean-Pierre Muller / AFP / Getty Images / June 21, 2011)

Small wonder French wine producers are looking forward to this year’s biennial wine fair Vinexpo Asia-Pacific in Hong Kong.

According to the French wine trade body FEVS (Féderation des Exportateurs de Vins & Spiritueux), in a story reported by the British Wine magazine Decanter, French wine exports in 2013 were down by 3.1% in volume. (The sales value was just 0.1% less.)

Interestingly, the volume of low-priced exports eroded the most, a whopping 17.3%.

Champagnes and higher-priced wines with A.O.C. Designation fell the least, just 1% from the year before.

The French are putting a brave face on it. FEVS chairman Louis Fabrice is quoted as saying, “2013 result is a remarkable performance considering the current deteriorated economic environment.”

Meanwhile producers are gearing up to present their wines at Vinexpo Asia-Pacific May 27-29. The organizers expect 1,300 exhibitors this year, 300 more than the last biennial expo held in 2012. To accommodate everyone, the wine fair will occupy 50% more floor space. Expected number of importers, distributors and wine folk? About 18,000.

Time to sell, sell, sell.

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