The divergent fortunes of the
Nielsen ratings for the Clippers and Lakers in the Los Angeles market were down double digits percentage-wise over their first 20 games versus the same period last season.
The Lakers averaged a 2.25 rating for those games on
The Lakers' ratings are near the historic low of 2.11 they averaged all of last season, the worst on record for local Lakers telecasts and a 54% drop from the 2012-13 season, when they averaged a 4.63.
There was one good piece of news for the Clippers: Their ratings in the highly coveted 18-34 demographic were up a staggering 41% over the first 20 games of last season. The Lakers were showing a decline of 13% in the same demographic.
The Lakers' ratings drop could be explained in part by the team's 8-17 record, which is worse than its 12-13 start a year ago. However, superstar
The Clippers' ratings decline seems a bit more puzzling given their 113-91 victory over the
The Lakers are in the third year of their 25-year, $5-billion contract with TWC. The ratings for the network's "Backstage: Lakers" episodes have doubled from the same period last season, from .07 to .14.
"Lakers fans continue to tune in for live games, pre and postgame shows and original programming on Time Warner Cable SportsNet," said Mark Shuken, senior vice president-general manager of TWC Sports Networks. "We know that Lakers fans are passionate about the team and will be for years to come."
Room for one more?
"Hey, count me in for everybody," Rivers said. "We're looking at everything."
O'Neal, an 18-year veteran who spent last season with the
The Clippers have the maximum of 15 players on their roster, meaning they would need to cut someone to add a free agent. Reserve guard
Clippers reserve center-forward