TV contract with Southern Section comes to a close

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

A three-year contract that Prime Ticket had with the Southern Section to televise high school games and have the right of first refusal ends this week.

Prime Ticket has made a new offer to the Southern Section, but that was rejected. Officials for both organizations are expected to meet next month to try to come up with terms for a new deal.

The question is whether there’s an alternative to Prime Ticket. The Southern Section has 579 high schools and wants more than just money. It wants exposure, and the growth of the Internet creates opportunities for others. But in a tough economy, it makes sense for Prime Ticket and the Southern Section to stick together.

-- Eric Sondheimer