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Coke changed its secret recipe.

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The Atlanta beverage maker confirmed that it will sweeten the taste of its 99-year-old flagship cola and also Diet Coke. Coke said it will start shipping the new product to stores about May 8. The new cola will come in slightly redesigned cans accented by a silver stripe with the exclamation NEW at the top of the can. The new products will be backed by an advertising campaign that will de-emphasize Coke’s marketing strategy of berating Pepsi for being too sweet. Instead, Coca-Cola will resurrect its longtime slogan that its cola is “the real thing.” Meanwhile Pepsi, which declared a Friday holiday for its 800 employees upon hearing of Coke’s announcement, handed out free Pepsi to lunch-hour passers-by in New York, claiming that Coke’s switch meant “the real thing” was in real trouble.

For the record:

12:00 a.m. April 25, 1985 FOR THE RECORD
Los Angeles Times Thursday April 25, 1985 Home Edition Business Part 4 Page 2 Column 3 Financial Desk 1 inches; 26 words Type of Material: Correction
The Times incorrectly reported Wednesday that Coca-Cola Co. was reformulating the taste of diet Coke. The company is only changing the taste of regular Coke and caffeine-free Coke.

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