Women Entrepreneurs Mark Their Calendars

Times Staff Writer

The long, hot days of July and what's coming up? The longer and hotter days of August and September. And still hot events crowd the calendars of the socially secure.

A major one to be announced next week--the Sept. 5 "women-as-entrepreneurs" conference sponsored by Gov. George Deukmejian. The daylong event at the Bonaventure is expected to draw as many as 4,000 women, those either already in business or contemplating the leap. Entrepreneurs such as Mary Kay Ash will be featured, plus how-to-panels. Expected to be stressed: special opportunities for franchising from chains giving financial breaks to women as "minorities." The move by the governor seems similar to one taken last year by the national GOP. When it was faced with opposition from pro-ERA and other women's groups, it set up the National Women's Coalition, a network of successful businesswomen who spoke out supporting economic means as a way of women achieving equality.

OFF THE OLD BLOCK?--Sources say that Chip Carter, former First Son, is leaving his fund-raising job at the Democratic National Committee and moving back to Georgia. Washington political types say he's thinking about running against Rep. Newt Gingrich.

BULLISH--The running of the bulls in Pamplona saw the running of ABC's Geraldo Rivera, a just-returned-from-Spain source tells us. When Rivera, who had been in training, fell the first day, he did what seasoned observers said was a "perfect front roll." Now, for summer amusement, think up participatory journalistic stunts for "20/20's" other stars, Hugh Downs and Barbara Walters.

HOMEMADE--A sought-after collector's item is the homemade- style campaign button with a picture of the prospective candidate and the slogan, "Our next great President . . . Jeane J. Kirkpatrick."

NEW YORK, NEW YORK--At Spago, vision-in-residence Barbara Lazaroff was kidding Trumps' chef Michael Roberts about New York. And he was kidding back with lines like "homes that were Grand Concourse Renaissance." An innocent eater offered that he was from New York City but his mother never let him go to the Bronx. "She was afraid you'd meet girls like me," La Lazaroff retorted. Summer hasn't stilled people's penchant for pricey pizza. On this Sunday night, Kareem Abdul-Jabbar dined with a very pretty young woman; Steve Martin joined Neil Simon and friends; and Donna Reed looked better than any ex-Ewing has a right to.

POLI-SIGH--Assemblyman Tom Hayden, the chairman of the Campaign for Economic Democracy, started off the CED's weekend conference with a panel on "Which Way America?" Joining Hayden were Assemblywoman Maxine Waters, neo-liberal maven Charlie Peters and former GOP speech-writer-now-columnist David Gergen (who some old political hands thought stole the show). There was no consensus on which way the country was going--although one could be drawn from a small scene on the road heading toward the conference site at Mount St. Mary's College in Brentwood. A middle-aged fellow was busy stapling homemade signs reading "Out, Hayden, Out" on telephone poles, and, following along about half a block back, a younger man was busy taking the signs down.

SAY IT AIN'T SO--W (the weekly from Women's Wear Daily featuring the rich and famous in color) did its current cover story on "The Right California." Pictures of Stanford debs, Santa Barbara couples and San Francisco glitz filled the 23-page spread. But Los Angeles was represented only by a "Los Angeles" dateline on a piece about desert flora, a picture of now Santa Barbara but former L.A. residents Virginia and Holmes Tuttle and scads of ads from Beverly Hills stores. Gee, one would think that after the Olympics we'd get some notice.

DATE BOOK--Los Angeles NOW will honor Tyne Daly-Brown, Rep. Patricia Schroeder (D-Colo.), Sister Maureen Fiedler, Sister Judith Vaughan and attorney Winn Newman at the annual Courage Awards Dinner on July 27 at the Beverly Wilshire. . . . Margaret Brock and Tom Kranz will reset a lunch for former Delaware Gov. Pierre duPont, originally set for Tuesday at the California Club. . . . Olympic Legacy Day on July 30 at the Sheraton Grande will feature seminars on the Olympic surplus. . . . Sen. and Mrs. Pete Wilson will host the annual Senator's Club reception Aug. 12 at the Bel-Air home of Howard F. Ruby. . . . Board of Equalization member Conway Collis will take over the Rodeo Collection on Aug. 22 for a campaign fund-raiser. After cocktails and dinner, folks can go to Nippers for champagne. . . . Wallis Annenberg and Tony Thomopoulos will host a reception July 31 to kick off sales for the third annual Devereux Foundation Dinner, set for Oct. 10 at the Beverly Wilshire, honoring ABC Entertainment's Gary Pudney and supporting Devereux's programs for the emotionally disturbed and mentally handicapped. . . . The Santa Monica chapter of Amnesty International will hold its benefit beach party Sunday at the Venice home of Sandy Elster.

ON THE AIR--KCRW-FM at Santa Monica Community College has scads of faithful listeners. Proof is the record $500,000 it raised in its recent 10-day drive. Now it's asking folks to write to Congress to save the announced-to-be-canceled weekend edition of "All Things Considered," the seven-day-a-week afternoon news show from National Public Radio. Lobbying in Washington recently, KCRW General Manager Ruth Hirschman warned one congressional aide: "God is on our side. All major news stories will break on the weekend." A vote by the NPR board earlier this week won half the battle, allowing individual stations to pay for the program. But Hirschman says the Corporation for Public Broadcasting still has $1.5 million from Congress that it has to spend by fall and it could ante up toward the $600,000 necessary to staff the weekend news show and keep a weekend news staff at NPR.

FOREIGN ASSIGNMENT--Mike Farrell, who on "MASH" spent the early 1950s in Korea, plans to soon head east to Africa. He'll be scouting locations for a film he wants to do, dramatizing the book "Brutal Mandate." It was written in the 1950s by the late New York political activist Allard Lowenstein.

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